Uber Technologies [UBER.UL] is making an aggressive drive into takeaway meal deliveries, with the U.S. firm gearing up with a big staff recruitment campaign to enter at least 22 more countries.

Reflecting its fierce determination to expand beyond its core taxi-hailing business, Uber will launch its UberEats service in Amsterdam on Thursday, the first day of trading in the Dutch market leader Takeaway.com’s TKWY_w.AS shares.

And according to current job listings on Uber and other recruiting websites, UberEats is advertising 150 roles ranging from general managers to sales staff and delivery couriers that show it plans to enter at least 22 new countries globally in the near future. The company already operates in six countries.

In addition to Amsterdam UberEats says it is also due to launch services in Dubai, Johannesburg and selected areas of Tokyo on Thursday and plans to be in Brussels, Stockholm, Hong Kong, Taipei, Jakarta, and Bangkok in the coming months.

“There’s a lot of momentum in the organisation behind UberEats … We definitely are investing in this space,” said Simon Rossi, ‎general manager at UberEats Asia Pacific at a launch event in Tokyo on Wednesday.

Read the Full Article: Source – Reuters
Time For Truth: (Reuters) – Uber launches global assault on takeaway meals market

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