
The pre-election predictions of communications professionals surveyed by PRWeek proved to be unanimously – and embarrassingly – wrong. Could every PR executive in the U.S. have been so off, or was this a case of media bias in choosing the “experts?”
On Nov. 8, PRWeek published “They’re with her: PR execs predict a resounding Clinton victory,” in which it reported the pre-election predictions of 22 communications professionals – not one of whom predicted Donald Trump would win the election. Not only were their predictions wrong, they were embarrassingly wrong, with some apparently more influenced by personal opinion than science.
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