The pre-election predictions of communications professionals surveyed by PRWeek proved to be unanimously – and embarrassingly – wrong. Could every PR executive in the U.S. have been so off, or was this a case of media bias in choosing the “experts?”
On Nov. 8, PRWeek published “They’re with her: PR execs predict a resounding Clinton victory,” in which it reported the pre-election predictions of 22 communications professionals – not one of whom predicted Donald Trump would win the election. Not only were their predictions wrong, they were embarrassingly wrong, with some apparently more influenced by personal opinion than science.
As a result of the overwhelming inaccuracy of the experts surveyed, PRWeek’s “biggest lesson” for PR executives proved wrong:
“The greatest irony here and the biggest lesson for communications professionals: Donald Trump may lose tomorrow because millions of Latino, Muslim, and women voters he vilified – Democrats and Republicans among them—help push Hillary to victory.”
No, the “greatest irony here” is that those who make a living as barometers, and drivers, of public opinion could all be so far off.
Read the Full Article: Source – MRCTV
Time For Truth: (MRCTV) – FAIL: PRWeek’s ‘Survey’ of 22 PR Pros Found ZERO Predictions for Trump