When she was a teenager on the South Side of Chicago in the late 1990s, Donna Alexander fantasized about setting up a space where stressed-out people could relieve their tension in a safe, nonviolent way — by smashing mannequins, televisions, furniture and other objects. She was confident in her idea, but she wasn’t sure how to turn it into a business.
Finally, in the fall of 2008, and by then living in Dallas, Ms. Alexander began an experiment. She invited current and past co-workers to her garage to pulverize items she had collected from the curbs in her neighborhood. “I would play music on my laptop and just let them have at it,” she says. She charged $5. Soon, word of the stress-relief sessions spread throughout Dallas.
“I started getting strangers at my door asking if my house was the place to break stuff,” Ms. Alexander said. “When that happened, I knew I had a business.”
Over the next few years while she looked for a suitable location for the company, Ms. Alexander accrued a four-month waiting list. In December 2011, she quit her job as a marketing manager for a steakhouse to officially start the Anger Room in a 1,000-square-foot space in downtown Dallas.
Read the Full Article: Source – The New York Times
Time For Truth: (The New York Times) – Anger Rooms: A Smashing New Way to Relieve Stress